The value of a new home is much more than the price paid. The value of the options and upgrades involve intangible benefits that can differentiate them from similar products found at big box stores. Perceived value comes from how something will improve current conditions for each home buyer. Creating the experience, telling the story and providing the wonderment craved by all homebuyers that embark on their new home journey sets the scene to maximize value. A home buying experience orchestrated like a symphony production instead of a subway act will garner applause of customers and encore requests through referrals.