Value Is Perception
The value of a new home is much more than the price paid. The value of the options and upgrades involve intangible benefits that can differentiate them from similar products found at big box stores. Perceived value comes from how something will improve current conditions for each home buyer. Creating the experience, telling the story and providing the wonderment craved by all homebuyers that embark on their new home journey sets the scene to maximize value. A home buying experience orchestrated like a symphony production instead of a subway act will garner applause of customers and encore requests through referrals.
The value of a new home is much more than the price paid. The value of the options and upgrades involve intangible benefits that can differentiate them from similar products found at big box stores. Perceived value comes from how something will improve current conditions for each home buyer. Creating the experience, telling the story and providing the wonderment craved by all homebuyers that embark on their new home journey sets the scene to maximize value. A home buying experience orchestrated like a symphony production instead of a subway act will garner applause of customers and encore requests through referrals.
When the home buying experience is crafted to deliver confidence to customers and interactions are designed to be positive, informative and rewarding, then the perception of value increases. The secret lies in optimizing the environment. Consumers will evaluate “value” based on how something benefits or improves their current conditions. Those conditions can be emotional, mental, or physical - favorably a new home can lend itself to all those areas of improvement.
At Marcraft, we believe that attention to detail and customer service sets us apart from our competition, and it is what allows us to continue to focus on high-end projects. We work with the property owner to select the highest grade materials possible, and we continue to contact the customer even after the job has been completed.
At Marcraft, we believe that attention to detail and customer service sets us apart from our competition, and it is what allows us to continue to focus on high-end projects. We work with the property owner to select the highest grade materials possible, and we continue to contact the customer even after the job has been completed.
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